My Top 10 Tips for Blogging as a Business. Plus, five of my favorite inspirational books for creative small-business owners.
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This is Lesson Twelve of my Free Blogging as a Business Course
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My Top 10 Tips for Blogging as a Business
I’ve been blogging for nearly a decade, with over seven of those being dedicated to my main blog, Dawn Nicole Designs. To sum up this e-course, I sat down and came up with a list of my top 10 tips for blogging as a business.
Tip One: Be generous
One of my favorite quotes is by Danielle LaPorte who said: “Make generosity part of your growth strategy.”
When you are generous with your audience, you build trust and community, which is a fabulous foundation to grow your business upon.
Tip Two: Be consistent
Consistency is a huge part of treating your blog as a business. I saw a phrase the other day that said something along the lines of a lack of consistency can bring a lack of interest. That phrase drives my point home perfectly!
Tip Three: Be your reader’s problem solver
I’m currently taking the Copywriting for Creatives course by Ashlyn Writes. In a recent lesson, she said: Get out of your own head and into your audience’s heads. This was a significant lightbulb moment for me!
The two quotes below drives this point home and are total game changers in how you think about your audience. Think about these quotes in broad terms; if you don’t sell physical or digital products, your blog content is your product.
- “Don’t find customers for your products, find products for your customers.” -Seth Godin (This is SO much easier than doing the reverse, which is what so many of us are naturally inclined to do.)
- Sell the problem you solve, not the product.
Tip Four: Find your tribe
Blogging can be isolating and lonely. Finding a friend or two in the blogging world will help you keep your sanity! I don’t know what I’d do without my two blog BFFs. If you don’t know any other bloggers, here are a few ways to meet some:
- Attend a Blogging Conference. There are a ton of them but my personal favorite for creative bloggers is Snap! Conference.
- Join a local chapter for an organization such as The Rising Tide Society. Their local meetup groups go by the name “Tuesdays Together.”
Tip Five: Up your Photography Game
When you’re blogging as a creative business, the aesthetics of your site is your first impression. Investing in a DSLR camera and taking classes to learn how to take better photos was one of the best things I ever did for my business.
You can read my post on all the steps I took to up my photography game here.
If you’re short on time or don’t enjoy taking photos, you can always use stock photos. I’m a fan of Unsplash (free) and Haute Stock (paid). You can also find super affordable mockups in my shop here.
Tip Six: Do more of what works
Be a student of your content and your email list. Always be studying what does well, and then do more of it!
There’s no need to reinvent the wheel with blogging. Find a way to turn a popular post into a full series.
Tip Seven: Never stop learning
As a general rule, I try to build “Funday Fridays” into my work week. Fridays are the day I focus on continuing education, usually in the form of an online class or a business book.
Here are three fab classes I’ve purchased and taken recently:
And these are my top five favorite business books:
- Steal Like an Artist
- The Crossroads of Should and Must
- The 12 Week Year
- In the Company of Women
Tip Eight: Cultivate a Community of Positivity
Create an environment of kindness and encourage a spirit of community over competition every chance you get, especially through your social media channels.
You have every right to control the environment on your blog and social media. Allowing negativity is a disservice to your readers and yourself. I have this comment policy on my site’s terms of service:
It’s simple, be kind and be positive. If you can’t say anything nice, don’t say anything at all. 🙂 This blog is a happy place to find inspiration and share creative ideas. While opinions are welcome and you don’t have to like everything I post, please be kind and respectful. This blog reserves the right to ban users from the blog/social media for violating this policy.
Tip Nine: Be professional.
Be organized. Be timely. And be easy to work with. Always.
Tip Ten: Set goals and crush them!
Studies show that people who write down their goals are far more likely to accomplish them. I write down three goals every single say! Read my post on the importance of “The Big Three” and get a free goal-setting printable here.
You made it to the end of the course. Way to go!
I hope you found this free e-course helpful, inspirational, and informative. Over the coming weeks and months, I’ll be creating printable worksheets that will help you achieve your blogging and creative business goals. Stay tuned!
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